Global Live Entertainment, Reimagined with Immersive & XR
We help producers and promoters expand into new markets with turnkey touring, immersive add-ons and brand sponsorships
WHO WE ARE...
SMM International
What our Partners say...
SMM International
SMM International specializes in immersive touring productions and branded activations, connecting global IP with local audiences through interactive, multi-sensory experiences.
SMM International is founded and managed by Sara Martin.
She has successfully positioned SMM in the current global live entertainment market, given her experien
SMM International specializes in immersive touring productions and branded activations, connecting global IP with local audiences through interactive, multi-sensory experiences.
SMM International is founded and managed by Sara Martin.
She has successfully positioned SMM in the current global live entertainment market, given her experience as international live-entertainment distributor and business developer with 15+ years across 26 countries.
Former Head of International for a leading live-shows company, Sara also served as Immersive & XR Expert and Business Development Manager at Blend Media UK.
Over the years she has worn many hats — music promoter, exhibition curator, and show producer — giving her a unique ability to understand and empathize with every part of the live entertainment ecosystem. This 360° perspective makes her uniquely positioned to bridge the needs of producers, promoters, venues, and brand partners, delivering value at every stage of a project.
Trust in Numbers
What our Partners say...
SMM International
- 15+ years building international tours and live entertainment projects
- 26+ countries with active distribution networks
- 5 continents with successful touring presence (Europe, Middle East, Asia, Latin America, Africa)
- 50+ shows & exhibitions toured worldwide across family, tribute, dance, and immersive formats
- 2,000+ show dates secured in theat
- 15+ years building international tours and live entertainment projects
- 26+ countries with active distribution networks
- 5 continents with successful touring presence (Europe, Middle East, Asia, Latin America, Africa)
- 50+ shows & exhibitions toured worldwide across family, tribute, dance, and immersive formats
- 2,000+ show dates secured in theatres, arenas, and exhibition halls
- 1.2M+ audience members reached globally
- 40+ venue & promoter partners in our trusted network
- 200+ contracts negotiated with producers, promoters, and venues
- 80% repeat bookings from promoters and collaborators
- 25+ brand & sponsorship activations delivered across shows and exhibitions
- Collaborations with leading industry players including BBC Studios, Dubai Opera, Live Nation, and more
- 10+ XR/AR immersive add-ons launched since 2020
- Top-tier venues booked such as Dubai Opera House, Madrid Teatro Coliseo, Paris Folies Bergere, Abu Dhabi Arena,...
- 90% client retention rate with long-term producer collaborations
- 15+ touring success case studies across multiple genres
What our Partners say...
What our Partners say...
What our Partners say...
“Sara Martin has a variety of skills and experience within the entertainment industry that make her and her company a great partner to have. Her international network is very rich and ever growing. She is constantly networking and negotiating to get the best deals in the right territories. We are very happy to work with her.”
Nicolas Ren
“Sara Martin has a variety of skills and experience within the entertainment industry that make her and her company a great partner to have. Her international network is very rich and ever growing. She is constantly networking and negotiating to get the best deals in the right territories. We are very happy to work with her.”
Nicolas Renna, Director at Proactiv Entertainmen, Spain. SONY Group.
"We truly value Sara’s tireless work and commitment. Her efforts on Bluey’s Big Play are deeply appreciated by our team."
— BBC Studios / HVK
“Working with SMM International is helping our business grow and our shows to get booked in the territories we need to. Sara is a good business development expert and knows the ins and outs of the business, she is persistent and a good negotiator. She also has good partners in the international market. Great to work together.”
Kenneth Svolgaard, Director of CSB Island, DEAG Group.
“SMM is with no doubt one of the best and most serious companies in the live shows booking sector. Sara Martin, its director, is one of the best professionals in Europe. The excellent quality of SMM’s shows and their professionalism are an important stamp of the company, a stamp that guarantees their success.”
Carlos Lopez, Director at Summum, Spain and Portugal promoter and show producer.