DOPAMINE LAND
About the Immersive Experience:
Dopamine Land is an immersive, art-led experience designed to surprise and delight the senses — taking visitors through a colourful world of multi-sensory rooms created to spark joy, wonder, curiosity and nostalgia.
- Proven international success, with editions across the UK, USA, Australia, Brazil, UAE, Chile, Singapore and Spain.
- Exceptional commercial performance with 120,000+ average visitors and $2.5M+ average revenue per city/year.
- Outstanding guest satisfaction with an average 4.8/5 rating.
- A highly interactive 60–90 minute experience, combining physical installations, traditional media and technology across a sequence of playful sensory environments.
- Designed around emotion and wellbeing, encouraging visitors to disconnect from everyday life and reconnect with play, creativity and their emotions.
- Strong cross-generational appeal: ideal for families, young adults and groups, with adult-friendly evening potential.
- Highly visual and shareable environments designed for today's experience-led and social-media-driven audiences.
- Brand-integration friendly, offering strong potential for partnerships and sponsorship activations.
Promoters & venues: Request availability, venue requirements, technical information and licensing details for your territory.
★★★★★
“An amazing immersive experience! 100% guaranteed to make you feel so happy by the end!”
– Guest Review
AN EXPERIENCE DESIGNED AROUND EMOTION
Rather than simply creating a collection of visually impressive rooms, Dopamine Land takes visitors through an emotional journey, with each environment designed to trigger different feelings — from excitement and curiosity to relaxation, nostalgia and pure joy.
Guests move through a sequence of interactive worlds including colourful sensory spaces, light installations, tactile environments, dance areas and playful experiences such as Cushion Clash, Neon Nebula, Sunset Lagoon, Cosmic Oasis and Chromadance.
The concept combines entertainment with emotional wellbeing and taps into some of today's strongest experiential trends: the desire to choose experiences over things, rediscover childhood play, disconnect from everyday pressures and share memorable moments with others.
It is an experience designed not only to be seen, but to be touched, played with, experienced and shared.
A PROVEN GLOBAL IMMERSIVE EXPERIENCE
Dopamine Land has already reached audiences internationally, with editions in London, Madrid, Washington DC, Newark, Brisbane, São Paulo, Dubai, Santiago and Singapore.
Its results demonstrate significant commercial potential: an average of 120,000+ tickets and $2.5M+ revenue per city/year, alongside an exceptional 4.8/5 average audience rating.
The format is conceived for longer-term residencies of approximately 18–30 months, operating 5–6 days per week and with potential capacity of up to 5,520 visitors per week.
MORE THAN TICKETING: VALUE FOR THE VENUE
Esta sección sí la añadiría para Dopamine Land, porque me parece uno de los mejores argumentos B2B de todo el deck.
Research from the São Paulo edition at Shopping Eldorado demonstrates how Dopamine Land can generate value beyond ticket sales, driving new visitors, dwell time and additional spend throughout the venue.
According to visitor research:
- 15% visited Shopping Eldorado for the first time.
- 75% said they would return to the mall.
- 85% spent money in the food court.
- 50% used the venue's parking.
- 20% also spent money in stores.
- The experience generated an estimated $1.3M+ in incremental annual revenue for the venue.
WHAT GUESTS ARE SAYING
“An amazing immersive experience! 100% guaranteed to make you feel so happy by the end!”
– Guest Review
“Amazing experience. Sensory overload in every room. Highly recommend.”
– Guest Review
“Excellent, we definitely had so much fun and a dopamine rush when we left!! Best experience for team days and friends.”
– Guest Review
“Great fun for me with my 5 month old and my 83 year old grandma.”
– Guest Review
WHAT OUR PARTNERS ARE SAYING
“From our initial talks over a year ago to the launch, your team has been fantastic to work with, and the result is truly outstanding.”
– Julia Decio, Mall and Events Manager, Shopping Eldorado, São Paulo
Dopamine Land is available through SMM International, in collaboration with Fever, for Europe and South Africa.
Contact us for more info
PHOTOS
