Global Live Entertainment, Reimagined with Immersive & XR
We help producers and promoters expand into new markets with turnkey touring, immersive add-ons and brand sponsorships
WHO WE ARE...
SMM International
SMM International specializes in immersive touring productions and branded activations, connecting global IP with local audiences through interactive, multi-sensory experiences.
SMM International is founded and managed by Sara Martin.
She has successfully positioned SMM in the current global live entertainment market, given her experience as international live-entertainment distributor and business developer with 15+ years across 26 countries.
Former Head of International for a leading live-shows company, Sara also served as Immersive & XR Expert and Business Development Manager at Blend Media UK. Over the years she has worn many hats — music promoter, exhibition curator, and show producer — giving her a unique ability to understand and empathize with every part of the live entertainment ecosystem.
Trust in Numbers and our Partners
- 15+ years building international tours
- 26+ countries with active distribution
- 50+ shows and exhibitions toured worldwide
- 1.2 M+ audience members worldwide
- 40+ venue/promoter partners
- 80% repeat bookings from promoters
- Collaborations with BBC Studios, Dubai Opera, Live Nation, and more
- 10+ XR/AR immersive & XR add-ons launched since 2020