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SMM's Journey

BARCA - The Exhibition

About the Immersive Sports Exhibition:

More than a museum. Barça – The Exhibition is a 500 sqm immersive experience celebrating FC Barcelona’s history and legends through cutting-edge media and interactivity.


  • Combines 360° projection, VR/AR, and deepfake technology to bring players like Cruyff, Messi and Iniesta to life.
  • Barça Museum is Catalonia’s most visited museum, attracting 1.8M+ visitors annually pre-pandemic; this exhibition extends that success internationally.
  • Highly adaptable for tourism and stadium venues.


Promoters: Request touring specs, immersive activation ideas and sponsorship opportunities.

An exciting journey through the history of  Barcelona Football Club, in which visitors will live interactive experiences with high-resolution video screens, virtual tours of the Camp Nou, participate in interactive games in the "Play Barça" area and access the Making History, the "hall of fame" of the exhibition, where they can admire trophies, Golden Balls and memorabilia, as well as items used and signed by the most important stars who have worn the 'blaugrana' shirt.


An innovative, exciting and surprising concept that will allow you to feel first-hand what it’s like to be a fan at Camp Nou or what Barça players experience day to day.


A completely immersive INTERACTIVE experience that will allow the visitor to APPRECIATE THE TROPHIES, LEARN THE TACTICS, take a trip back in time to KNOW THE HISTORY OF THE CLUB, TREAD THE CAMP NOU, DISCOVER THE NEXT GEN BARÇA and ACQUIRE official MERCHANDISING of Futbol Club Barcelona.


 65 HD projections, interactive applications, more than 50 memorabilia ítems, 20 trophies, a simulation area to demonstrate your skills and an official Barça Store.


In short, no matter where in the world you are from, Welcome to the Barça family with this immersive sports exhibition, that is touring internationally 


Contact us for more info

Barça – The Exhibition immersive sports experience with VR and AR

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